Warner Music : After the Universal Music Group and Sony / ATV Music Publishing, the Warner Music Group is now working with Facebook. This allows users of the social network in their self-created videos to use the music of all major labels.
Good news for Facebook and especially its users: The social network has managed to partner with another major label, specifically the Warner Music Group. This has officially confirmed the label itself in a press release . As a result, Facebook users from now on have the option of integrating music from the major label within their videos in the network itself, but also on Instagram.
The latest deal can almost be described as a milestone for Facebook, because as can be read at The Verge , the company now works with all three major labels together. Accordingly, the talks with Universal Music Group and Sony / ATV Music Publishing have been successful. Not only does it benefit the fans who make the videos, but also the musicians themselves who receive royalties once their output has been used by a user.
Indie labels still have to be convinced by Facebook
« Fan-created videos are among the most personal, social, and often viral ways music is consumed, but the commercial potential is still largely untapped, » said Ole Obermann, Warner Music Group’s chief digital officer, in the wake of the deal. « This collaboration will open up new opportunities for our artists to enhance the user experience on Facebook, Instagram and Oculus, while enabling people to communicate and express themselves through the music they love. »
In the past, posts by social network users, even outside of Facebook, were repeatedly deleted due to copyright infringement. The most common example is undoubtedly YouTube. So at the very end of the goal, however, Facebook is also not with the three major labels in the boat, because it must, according to information from The Verge also still several discussions with the smaller indie labels, for example in the form of Merlin Network, the rights represented by independent labels.