During job interviews, networking at a cocktail party, or a casual encounter in the elevator: in such situations, the question always arises of how you convince others that you are the most interesting person you have ever encountered.
One method is the so-called « Elevator Pitch ». The goal: to convince your counterpart within 30 seconds of you or your idea – in the time of a ride in the elevator.
« Most people can not effectively present what they’ve done, » said Paul McDonald, senior executive at US staffing company Robert Half, to Business Insider. They are simply not used to giving a brief account of what they are doing.
McDonald gives you eight tips for a successful elevator pitch.
Step N°1. Know your goals
Step N°2. Make bullet points
After the detailed analysis of your resume, make a note of four bullet points that explain why you’re great, McDonald recommends.
In doing so, examine in detail your previous work, your abilities, achievements and goals. Leave out irrelevant details that distract from your core message.
Step N°3. Tell a story
People love stories, says McDonald. So tell them one. This will make it easier for others to remember you later.
Self-help guru Dale Carnegie writes in his book » Public Speaking and Influencing Men in Business » that our minds are basically an « association machine ». We remember things easier when they are connected to a story or a feeling.
Step N°4. Avoid technical Chinese
You have to be able to present yourself or your idea in as appealing a form as possible. So avoid abbreviations or expressions that nobody outside your industry understands.
Simplifying complex ideas is a « real art, » says McDonald. A good strategy is to imagine, explain what you do to your parents and then choose a similar approach to the elevator pitch.
The use of commonly understood terms is particularly important in accounting, finance and engineering.
Step N°5. Calls for a conversation
Stop N°6. Stop your time
Step N°7. Take a video of you
You should know how you look before others as you tell your story. Are you interesting and believable?
Your audience will already draw their own conclusions. Just make sure you make a good impression. Relax, behave naturally and feel comfortable with your story.
Step N°8. Take a test run with friends and colleagues
Try your « Elevator Pitch » in front of friends and colleagues. Ask for feedback: What can I do better?
Practice and improve on your performance until it becomes flesh and blood and convincing to listeners.